About PriceMyWork
What is PriceMyWork?
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PriceMyWork is a pricing intelligence platform for creative professionals — artists, makers, photographers, designers, and freelancers. It includes five free calculators and two AI-powered tools that audit your prices and generate market analysis for your specific medium. The goal is simple: help creatives charge what their work is actually worth.
Is PriceMyWork free?
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All five calculators are completely free — no account required. The AI tools (Audit My Prices and Market Analysis) require a free account and include 3 runs per month on the Starter plan. Unlimited AI runs come with the Maker plan ($12/month) and Studio plan ($29/month).
Who is PriceMyWork for?
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Independent creative professionals who sell their work — whether through their own website, Etsy, at craft fairs, or through client commissions. This includes ceramicists, potters, jewelers, metalworkers, photographers, graphic designers, illustrators, textile artists, woodworkers, candle makers, leather workers, stationery artists, and many more.
Does PriceMyWork work outside the US?
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The calculators work anywhere — you enter your own numbers and they're currency-agnostic. The market data benchmarks are currently US-focused. We're working on region-specific market data for Canada, UK, Australia, and Europe. In the meantime, international users can use the calculators fully and treat the market benchmarks as a directional reference.
Using the tools
How do I calculate my hourly rate?
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Use the
Hourly Rate Calculator. It walks you through your annual income goal, monthly living expenses, business costs, and hours worked to calculate your minimum required rate and a recommended target rate. The formula: (Annual income goal + Business expenses) ÷ Billable hours per year. Most creatives are surprised how high this number should be.
How do I price a handmade item correctly?
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Use the
Item & Service Pricer. Enter the item name, all materials and their costs, your time in hours, and your hourly rate. The tool calculates your cost (materials + labor + overhead) and a suggested minimum retail price. The correct formula: Price = Materials + Labor + Overhead + Profit margin. Read our
Pricing Guides for medium-specific guidance.
How does the Price Audit work?
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Enter your creative medium, experience level, location, hourly rate, and up to 5 items (name, price, hours). The AI analyzes each item and returns a verdict — FAIR, UNDERPRICED, or OVERPRICED — along with a plain-language explanation and recommendation for each. Your overall pricing health is scored out of 100. The audit also flags patterns across your pricing, like a consistent undercharge on labor-intensive items.
What does the Market Analysis tool show me?
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Market Analysis gives you a current market snapshot for your specific creative medium and experience level: price ranges from entry to premium, what the top earners charge, where your pricing currently sits relative to the market, key opportunities (growing categories, high-demand items), and risks (competition, cost pressures). It's designed to give you context for your pricing decisions, not just a number.
What platform fee does Etsy actually charge?
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Etsy charges a $0.20 listing fee per item, a 6.5% transaction fee on the item price plus shipping, and a 3% + $0.25 payment processing fee. On a $50 sale, you pay approximately $0.20 + $3.25 + $1.75 = $5.20 in fees, keeping $44.80 before your material costs. Use the
Platform Fee Calculator to model any price across Etsy, Shopify, Amazon Handmade, and other platforms.
Account & pricing
What is magic link login and why does PriceMyWork use it?
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Magic link login means you never create or remember a password. When you sign in, we send a secure one-time link to your email. Click it and you're authenticated. There's nothing to forget, nothing to guess, and nothing to leak in a data breach. It's faster and more secure than traditional passwords for a tool you might use infrequently.
What's the difference between Starter, Maker, and Studio plans?
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Starter (free): All 5 calculators, unlimited use. 3 AI tool runs per month (Audit + Market Analysis).
Maker ($12/month): Everything in Starter plus unlimited AI tool runs.
Studio ($29/month): Everything in Maker plus priority support, bulk export, and advanced market data features (coming soon).
Is my pricing data private?
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Yes. We don't sell your data, don't share it with third parties for marketing, and don't train AI models on your specific pricing. Your data is stored locally in your browser and, for paid accounts, optionally synced to our servers in encrypted form. You can delete your account and all associated data at any time. Read our full
Privacy Policy for details.
How accurate is the market data?
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Market data is aggregated from Etsy seller surveys, Faire marketplace data, independent maker communities, and self-reported figures from PriceMyWork users. It's updated quarterly and reflects current US market conditions. Rates vary by region, niche, and audience — use the data as a calibration tool, not an absolute benchmark. See the full
Creative Rate Database for breakdowns by medium.
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